Aarti Samani is the founder and CEO of Shreem Growth Partners, a leading advisory firm focused on deepfake fraud prevention. With over 20 years' experience in financial services and AI innovation, Aarti has played a pivotal role in the development of category-defining products, including predictive text input, facial biometric verification, and AR surgical simulations. Her work has reshaped how organisations approach identity verification, helping them address the growing threat of impersonation fraud.
At Shreem Growth Partners, Aarti leads efforts to help organisations across regulated sectors mitigate risks from deepfake fraud. Her firm provides executive briefings, vulnerability assessments, and awareness training, ensuring companies are equipped to navigate the AI-enabled threat landscape. Aarti is also a guest lecturer at Durham Business School, where she shares her expertise with the next generation of business leaders.
Aarti is a sought-after international speaker, featured at prominent events such as Money 2020, COGX, and Identity Week. As a BBC commentator, she offers expert analysis on the social and business implications of technology. Her insights provide clarity on the future of AI, deepfakes, and their potential impact on trust, security, and personal identity.
In addition to her professional accomplishments, Aarti is a cancer survivor, a testament to her resilience and determination. She integrates her personal story into her work, demonstrating how adversity can be overcome, and how technology can be leveraged to create positive change. Aarti is a proud alumna of Durham University, where she earned an honours degree in Mathematics.