AI & Deepfake Fraud Insights

Expert Analysis & Media Features

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Cyber awareness training was built for the wrong world.

Applying the mental model I learned from my quantum physics lecturer. By Aarti Samani | Keynote Speaker | Executive Trainer AI Opportunities, Risks and Cyber Awareness Training Key takeaways Quantum physics was the subject I loved most at university. It was taught by Prof. Euan J. Squires at Durham, my favourite lecturer. Just as I…

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AI Deepfake Regulation and Grok Crisis: Why Banning Is Not The Answer

A comprehensive analysis of AI-generated non-consensual imagery, platform accountability, and why banning is not the answer, fixing is By Aarti Samani | Social Engineering, Deepfake Fraud & AI Safety Expert Calls to ban Grok are understandable. When LBC asked me whether the platform should be banned in the UK, I argued for something different: don’t…

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Trust Collapse: Why AI Fraud Is Financial Services’ Blind Spot

Every organisation I’m currently working with, is re-evaluating its exposure to digital fraud. The data is broadly consistent across the industry, but Veriff’s Identity Fraud Report quantifies it clearly. It captures how fraud has scaled, and where defences are falling short. This is a clear departure from opportunistic scams to structured, technology-enabled crime. Attackers use…

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Fake Workers, Real Threats: How Deepfakes Are Creating Insider Risks

Insider threats are evolving fast. Deepfake technology is enabling fake workers to slip through hiring defences. Find out how to stop them before they cause real damage.

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An inside look at Deepfake Fraud Enterprises

Deepfake-enabled fraud is now a structured, innovation-led industry. Discover how fraud networks are building scalable deepfake businesses, and how organisations can defend against this new wave of deception.

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AI-Led Labour Market Revolution: Insights and Implications

Artificial intelligence (AI) is impacting the global labour market across all industries. As AI capabilities continue to evolve, there is significant potential for automation of repetitive manual tasks, as well as the creation of new types of jobs requiring specialised skills

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Can AI Be Your Valentine? Human-AI Romance and Intimacy

Love. It’s a word whispered in sonnets, sung in ballads, and etched in countless emojis. But in 2024, the love landscape is undergoing a curious transformation.

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Gender Equity in AI: Are Deepfakes A Distorted Reflection of Society’s Bias?

As we approach International Women’s Day, I cannot help but reflect on the fact that the digital landscape presents us with a paradox of progress and peril, notably through the lens of deepfakes.

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Aarti Samani's Media Appearances

Aarti Samani provides expert commentary on AI, Deepfake Fraud, and the Future of Work.

She explores how these technologies shape business risks, organisational resilience, and workplace culture.

Aarti advocates for fraud awareness and training to strengthen human defences, helping organisations mitigate

emerging threats and navigate broader social implications.

BBC News Website
Deepfakes target celebrities

YT Thumbnails

Aarti Samani comments on the rise of deepfakes, targeting women. Its non-consensual nature strips away dignity.

BBC News
AI Copyright Laws. UK Govt's call for consultation

Aarti Samani shares her take on the UK’s AI Copyright Consultation on BBC News.

BBC Radio 5 Live
AI Safety Summit

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Aarti Samani comments on UK Prime Minister Rishi Sunak's speech on world's first AI Safety Summit held in UK.

Radio 5 live

Elon Musk's Grok has a personality, rebellious streak and sense of humour. Aarti Samani discusses AI powered chatbots.

BBC Audio Graphic (1)

Aarti Samani comments on AI Seoul Summit co-organised by UK and South Korea.

BBC Audio Graphic

Aarti Samani comments on appointment of Mustafa Suleyman as CEO of Microsoft AI.

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Aarti Samani comments on BBC radio on use of AI for elderly care. Predict when elderly patients are likely to fall, so carers can intervene early.

BBC Radio 5 Live
Nicky Campbell Show

Nicky Campbell Show

"Could AI do your job?" was the topic on Nicky Campbell show. Aarti Samani was joins the expert panel to discuss impact of AI on work.

LinkedIn Power Posts

AI to personalise chemotherapy care

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AI model developed at Durham University predicts the likelihood of organ dysfunction, allowing tailored care, based on patient's risk.

Croatian incubator nurturing innovation

Bird Incubator

I joined Bird Incubator, an AI focused startup incubator in Croatia - a thriving startup ecosystem, with a skilled & driven workforce.

World's first AI safety summit held in UK

Bletchley

Bletchley Declaration, a landmark document on AI safety, signed at the AI safety summit in UK - a global commitment to develop AI responsibly.

Aarti's Guest Appearance On Audio Podcasts

Queens of Tech: Role models raising the voice of workplace